Media Industries Vocab Sheet

1. brand identity
   The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience.
2. cross-platform
   The appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.
3. endorsement
   The act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.
4. ethos
   The purpose, attitude and beliefs of a person or an organisation.
5. media convergence
   When audiences use one platform to consume various types of media texts.
6. media format
   A media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.
7. media platform
   A media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper
8. media text
   Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience.
9. niche audience
   A small, narrow audience interested in a specific topic or theme - the opposite of a mass market audience.
10. public service broadcasting
    Public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.
11. smartphone
    A mobile phone with a powerful processor that is capable of running applications and accessing the internet.
12. tablet
    A computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.

Media Industries

Industries:

Creativity is lost when large companies invest in the others

Lack of care when making media too maximise profits

Disney own lucasfilm and marvel. So they can produce starwars films and marvel films. Disney also own Pixar films.

Who owns the media?

• Big six own sports, films, music, online streaming, cable.
• Comcast is the biggest ($69 bil in revenue per year) largest cable company in the world
• Disney ($48 bil revenew per year) theme parks and movie studies. Disney own lucasfilm and marvel. So they can produce starwars films and marvel films. Disney also own Pixar films.
• Biggest media company

1. Comcast
2. Walt disney

• Previous owner of Warner says that large media companies stifle innovation yet can broadcast new ideas for new creators

Whos owns the UK media?

• Rupert Murdock owns sky, dmg media, trinity media, independent, times etc
• 3 companies won 71% of newspaper. Ths means  that the media is manipulated.
• BBC are a public service broadcaster- services the population and not companies and advertisers.
• Global tech giants will compete in future for media

https://www.bbc.com/bitesize/guides/zqrdxsg/revision/1

Hybrid Genre

Hybrid Genre: Combination Of Genres

eg. horror and comedy - Zombieland, Scary Movie
      Rom com - Love Actually, 40 year old virgin, The Proposal
      Si-fi and action -Blade runner
      Action and Comedy - Guardians Of The Galaxy

Genre

Genres:

Whats is a Genre?
A type or category of film or tv show or book defined by distinct features.

• Si-Fi
• Horror
• Action
• Comedy
• Thriller
• Rom-com
• Romance
• Drama
• Historical
• Musical
• Documentary

Steve Neale: Genre Theory

The idea hat genres may be dominated b reputation but are also marked by variation, differences and change.

The idea that genre changes, develops, varies and borrows from each other.