P1 Q2 DIRT ASSESSMENT

ASSESSMENT Q2 NEWS LIAR

GBHS MEDIA STUDIES A LEVEL Reflection

Name:                                           Date:

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence (5)

AO2 Apply knowledge and understanding of the theoretical framework of media to analyse media products (KU) of the theoretical framework of media to:

Analyse media products/ Make judgements and draw conclusions (10)

Question: 2 How does media language incorporate viewpoints and ideologies in these front pages of the Guardian and he Daily Mail. Identify a strength or strengths in your assessment: Understood differences between different papers, used a variety of points to compare against and linked it to audience etc What are the areas you need to improve? Refer back to question throughout answer and refer to newspaper’s ideologies Reference and talk about images more and what they preserve and link back to Q What will you do to improve in your next assessment? Any particular areas or study skills? Revise objective and subjective. Revise different types of paper and the politics behind it

Q2 Points that could have been made

·       Differences in colour

·       Ratio of image to text – text heavy Guardian

·       Hard/soft news – Guardian three hard news stories all politics one international story

·       Formal/informal language

·       Guardian left leaning / Daily Mail

·       Close up head shots of DM old and aggressive Jagger, innocent young under SEX PESTS ideology of celebrity gossip and hyperbolic informal language

·       Daily Mail C1 C2 C3/ Guardian A B C

·       Alliteration language, saturated colour schemes

·       Size of fonts and capital letters DM

Intro to Context

Big News and Current Events

BREXIT:

The Brexit referendum was announced in Feburary 2016 by David Cameron (the Prime minister at the time).The referendum took place on the 23rd June.  The referendum took place due to promise which was taken from David cameron on his re election. The current U.K. Prime Minister, David Cameron, rejected calls for a referendum on his country’s continued membership of the E.U. in 2012, but announced less than a year later that his Conservative government would hold one if re-elected in 2015.

The results from the referendum: 

 Who were the leavers/Remainers?

England: 53.4% Leave - 46.6% Remain

Northern Ireland: 44.2% Leave - 55.8% Remain

Scotland: 38.0% Leave - 62% Remain

Wales: 52.5% Leave - 47.5% Remain

Terrorism: 

22nd March 2017 attack took place outside Palace of Westminster. The attacker, 52-year-old Briton Khalid Masood drove a car into pedestrians along the pavement. 50 people injured and 4 fatalities. 

19th June 2017 a vehicle was driven into pedestrians in Finsbury Park. The attacker Darren Osborne from Birmingham was sentenced to life imprisonment. 

16th june 2016, Jo Cox a labour MP was shot and stabbed multiple times in Birstall, West Yorkshire by a 52 year old far right local man called Thomas Alexander Mair who was sentenced to life imprisonment.

UK Specific Issues: 

The NHS junior doctors were striking because the doctors below the level of consultancy were not getting a rightful pay rise for the amount of hours they were made to work. Jeremy Hunt, the Health Secretary of the NHS was against the pay rise and this led to a 4 day doctors strike between 8am and 5pm from the 12th-16th September 2016.

Grenfell Tower: on the 14 June 2017, a fire broke out in the kitchen of a 4th floor flat at the 23 storey tower block in West London. the fire quickly spread across the entire tower where 72 people lost their lives.

Cultural trends: 

Film: Many remakes of older films are being done e.g. Jungle book, Beauty and the Beast. 

Music: |Music trends are leaning towards a mix of rap and dance. 

Video Games: tech advancements have allowed video games to evolve and be supported on different platforms such as VR (Virtual Reality) 
YouTube: New series are being released and views etc is ever increasing.

end of year mock

Daily Mail website analyse vid

Daily Mail Online vid

Guardian Website analysis:

newspaper revision

• either website or newspaper for Q1 and 2 
• Q1 on representation 
• Q2 language 
• Theorists only on representation and industry
• Revise: Industry: linignstone and lunt, Curran and Seaton, Hesmondhalgh (theroists) 
• Revise Representation: Stuart hall, Bandura, Paul Gilroy, David Gauntlett, Bell Hooks, Judith Butler, Van Zoonen. (Theorists) 

Daily  Mail:

serif text font 

Times etc: 

Sans serif text font

tabloid: sun, daily star, mirror L 

Midmarkets: daily mail (free online) probrexit, daily express

Broardsheet: gruardian L (nonprofit), telegraph (subscription), times (subscription) remain in EU, the independant (subsscriptions)

rest are right wing orientated ( conservatism) 

NEWS VALIES:

C- Continuity/currency -- always running stories (brexit)
U- Unambiguous -- easy to understand and for papers to report on
P- personalisation -- relate to people
P-Proximity-- local area
T- Threshhold-- biggger impact of story
U-Unexpectivness -- natural disaster story
N-Neagtivity-- bad news is more interesting ( if it bleeds it leads)
E-Elite persons -- celebs, royalty, PM etc

Gatekeeping: selection of stories which are allowed into the newspaper this is done by the editor.


Mid markets tabloid characteristics:

• Dont ignore typography
• Mid markets are called black tops 
• Tradional british news values
• Higher ratio of image to text

Daily express/ daily mail- traditional and british= interest in royal and heritage etc. thrive on old britania ways (e.g. memorial). This can be due to there audience who want easier news to read

soft news examples: 

celeb

royalty

socail media 

Hard news expamples:

politics

buisness and economics 

industry and tech

Broardsheet characteristics:

• Higher ratio of text to image 
• narrativecontent split into sections, more hard news and other topics 
• Formal mode of address
• more educated ABC target
• ads more targeted to middle class
• Soft news at the top of paper doesnt distract from main news 
• Guardian considers themselves as experts on arts/ culture 
• Photographic codea/images, juxtaposed with certain stories

Representation in newspapers: 

Objetive: taking th entire story, the full picture

Subjective: image is cut, framed different to perseve a differnt story/ mood 

Conforming: accompanies the sterotype, with the sterotype

Subvert: against the sterotype

Sterotype: the simplified, representation of a person, which are oftern exaggerated

Idealogy:  sterotype on issues and events instead of people. 

Daily mail: aristrocratic family based owned by the daily mail trust, owned by the hamsworth. 

Gaurdiain: not for profit paper. Owned by Scott trust 

old spice viewpoints and idealogies Example answer

Example answer

Explain how viewpoints and ideologies are communicated by the language used in adverts. Refer to Source C (Old spice ad) to support your answer.

Old Spice has been known for its strange, random advertisements in order to show its products. Within the ad for the Bahamas scent, the ad includes the brand's front man Iasiah Mustafa, an ex NFL American footballer. This has been done as he is a representation of manliness, strength and attractiveness. The brand aims to attract both men and women with women being targeted to buy for their man and men targeted to in order to look like the star. Women are targeted through the man's flirty eye contact giving them a direct mode of address connoting confidence. This would attract women to buy for their men so that they could be like him. Similarly men would want to buy the product as they feel it would make them look like him.

The advertisement has a heavy consistent theme of paradise. The ad shows an exotic tropical beach filled with many people having fun. The idyllic scene would attract customers as they would want to be there and have pleasure in wearing the product. The high key lighting of the image connotes a hot and sunny scene.

This advertisement shows that many adverts rely on attracting their audience by showing them what could happen if they wear the product such as becoming attractive. The advert relies on the ideology of patriarchy in order to draw in women who would stereotypically be attracted to Mustafa as he is a representation of the ideal man.

The advert contains ideas of being fresh and new. For example, within the background of the beach there is a chaotic scene of a nautical ship being sunken. This could signify a reference to their previous unsuccessful branding which targeted older, richer men. By showing the ship sinking, it could connote ideas of getting rid of the old and bringing in the new - the Bahamas scent. This shows how adverts like to draw in audiences by showing that they have the newest brand and have more to offer than other brands.

Old Spice differs from other brands in the fact it uses overt persuasive techniques through the use of humour. Within the tag line, it says a statement followed by 'This fact has not been fact-checked.' This would attract audiences as they aren't presented as serious or openly trying to persuade them but are informal and fun. This is further signified by the absurd use of the image which is random that no other company has been seen to do. This could be to make the audience remember the advertisement, therefore are more likely to buy the brand or this could be part of their USP as their advertisements are different and one of a kind.