Daily Mail website analyse vid

Daily Mail Online vid

Guardian Website analysis:

newspaper revision

• either website or newspaper for Q1 and 2 
• Q1 on representation 
• Q2 language 
• Theorists only on representation and industry
• Revise: Industry: linignstone and lunt, Curran and Seaton, Hesmondhalgh (theroists) 
• Revise Representation: Stuart hall, Bandura, Paul Gilroy, David Gauntlett, Bell Hooks, Judith Butler, Van Zoonen. (Theorists) 

Daily  Mail:

serif text font 

Times etc: 

Sans serif text font

tabloid: sun, daily star, mirror L 

Midmarkets: daily mail (free online) probrexit, daily express

Broardsheet: gruardian L (nonprofit), telegraph (subscription), times (subscription) remain in EU, the independant (subsscriptions)

rest are right wing orientated ( conservatism) 

NEWS VALIES:

C- Continuity/currency -- always running stories (brexit)
U- Unambiguous -- easy to understand and for papers to report on
P- personalisation -- relate to people
P-Proximity-- local area
T- Threshhold-- biggger impact of story
U-Unexpectivness -- natural disaster story
N-Neagtivity-- bad news is more interesting ( if it bleeds it leads)
E-Elite persons -- celebs, royalty, PM etc

Gatekeeping: selection of stories which are allowed into the newspaper this is done by the editor.


Mid markets tabloid characteristics:

• Dont ignore typography
• Mid markets are called black tops 
• Tradional british news values
• Higher ratio of image to text

Daily express/ daily mail- traditional and british= interest in royal and heritage etc. thrive on old britania ways (e.g. memorial). This can be due to there audience who want easier news to read

soft news examples: 

celeb

royalty

socail media 

Hard news expamples:

politics

buisness and economics 

industry and tech

Broardsheet characteristics:

• Higher ratio of text to image 
• narrativecontent split into sections, more hard news and other topics 
• Formal mode of address
• more educated ABC target
• ads more targeted to middle class
• Soft news at the top of paper doesnt distract from main news 
• Guardian considers themselves as experts on arts/ culture 
• Photographic codea/images, juxtaposed with certain stories

Representation in newspapers: 

Objetive: taking th entire story, the full picture

Subjective: image is cut, framed different to perseve a differnt story/ mood 

Conforming: accompanies the sterotype, with the sterotype

Subvert: against the sterotype

Sterotype: the simplified, representation of a person, which are oftern exaggerated

Idealogy:  sterotype on issues and events instead of people. 

Daily mail: aristrocratic family based owned by the daily mail trust, owned by the hamsworth. 

Gaurdiain: not for profit paper. Owned by Scott trust