Big Issue Similarities and tendencies

• Colourful
• Intertexuality- policitcal, entertainment themes
• Celebs honoured to be featured on Big Issue (typically from a art background)- increases publicity
• Big Issue likes to conflict political issues. 

Magazines

• Political, social and cultural context
• Its a niche magazine outside the commercial mainstream (NOW, Vogue etc)
• Learn 2 big issue front cover. front cover should show they have a national significance (British orientated) and alternative to the mainstream.
• Analysing the front cover CLIFT and CLAMPS and FAM. 

Key Terms

• Circulation- the number of copies a magazine sells 200 mil sales in 2016
• Readership- Not just who buys a magazine but the total number people likely to read it.
• Mass audience- Readership on a very large scale 
• Niche Audience- narrow group of readers with a particular interest
• subscription- where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post.
• Intertextuality- The merging of different types of media. 

Key terms of a magazine:

• Masthead- the title of the magazine
• Plug- text that 'plugs' a feature that will appear inside the music
• Pluff- a story that is given prominence on the cover 
• Cover Star- the 'star' featured on the cover 
• Anchorage Text- text that anchors the main image and gives it context/ meaning 
• Banner- text that runs across the lower section
• Skyline- text the runs across the top of the cover.

Advertising in Magazines 

magazines would not survive without advertisement.

Income from ads account for 70% of magazines income.

Smaller circulation means more ads needed

Figures

Vendors- Made more than £5M 

Similar papers made in 120 countries