Minecraft Distribution, Production and circulation

Minecraft

2 15 marks questions
25 mins each question

Open world exploration game created by Mark Person aka Notch.
Sold over 150 million copies.

Why is minecraft so popular:

1. Literal sandbox with infinite replayability
2. The game is only limited by the confines of your imagination
3. Strong community 
4. The players creations are minecrafts own marketing campaign
5. Its platform agnostic - available to be played on many platforms
6. It has been co-opted by children 

1) How many subscriptions does Ali-A have for his Youtube channel?

16 million

2) How many years have he been doing this?

2009- 10 years

3) Why did he start playing Minecraft?

popualar game.  asked to play

4) What does he say he is trying to do with his content?

5) Describe his average working day

Plan ahead to schedule time. filming, editing. wake up 12-2 pm bedtime- 1am-5am. 

6) Why might we watch Youtubers?

to gather information, entertainment. 

7) What is Twitch and what is the average time spent on it by a viewer?

4hrs a day average.

8) How much do you estimate that Ali-A earns in a year? Go to socialblade.com to check your answer

£159.5K - £2.6M

Microsoft’s purchase of Mojang (3.22-8.15) :

9) How much was Minecraft purchased for?

microsoft bought mincraft in 2014 for $2.5 billion

10) What are 3 reasons behind Microsoft’s purchase?

a) to generate more money in future. increase profits

b) Product and audience which microsoft want which they don't have. 

C) 

11) How might this affect the game?

little direct affect. in future future positive changes to increase audience and features. 

12) What is Minecraft’s biggest asset?

advertising, merch, meet and greets.

BBC Radio 1 Self- Review Test

1. How long has Greg James been presenting The Radio 1 Breakfast show?

Greg James started hosting the BBC Radio 1 Breakfast show on the 20th August 2018
2. What is the age range of the target audience that the R1BS aim to attract?

The R1BS target audience is 15-29 year olds.
3. What are the main differences between R1BS and commercial stations' breakfast shows like Capital FM? 

 Because the breakfast show is owned by the BBC, only adverts from the BBC can be shown under their rules and regulation, much like the TV channels. This compares to smaller radio shows where they can gain more income from advertising a more variety of commercials.
4. List as many ways audiences can access Radio 1 that you can think of. 

 Phone, Tablet, Radio, MP3 Player, Laptop.
5. How can the audience interact with the R1BS?

Social Media, Text messages, phone calls.
6. Which professional body regulates Radio and how might this affect what is broadcast? 

Ofcom will regulate the content standards of the BBC's television, radio and on-demand programmes. The BBC will handle complaints about its content in the first instance, with Ofcom overseeing that process and handling appeals through a transparent process.
7. How does The R1BS fulfil its remits as a public service broadcaster?

R1BS fulfills it remits through the persistant flow of audience engagement. through social media strives communal games and keeps people up to date with the latest news.
8. Why is the controller of Radio 1, Ben Cooper unconcerned about the drop in listening figures for the R1BS?

Ben Cooper states that you have to take in account of all innovation, in particular digital, YouTube as well as the actual show itself. Weekly listeners have dropped via the radio but never count the views on their YouTube page and other social media.
WITH REFERENCE TO R1BS EPISODES give examples:

9. How does the program promote British music?

53% of the music played on R1BS is of a British artists.
10. What genres of music were played during your slot? Give some examples.

Pop, Rock, Indie, rap. 
11. Celebrity interviews - Who is being interviewed and what are they being interviewed about? How many of the interviews are with British people?

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12. News items - List the stories and identify which relate to Britain.

Brexit, Immigration, Military legalities, Sport, Film nominations.
13. Quizzes and games - what can you win?

Tickets to festivals and sports games.
14. How does the broadcast fit into the BBC ethos of 'informing, educating and entertaining'?

It informs listeners with necessary news to educate. . Games and stories provide entertainment along with music.
15. How does it differ from commercial breakfast shows?

It has intentions of providing a service to the public.
16. Who do you think the audience is from the content of 'your section'? What evidence do you have for this?

15-29 year olds
17. How large is the audience for the Radio 1 Breakfast show?

5.10 million listeners per week, compared to 5.72m last quarter and 5.14m last year.
18. Which five audience categories did the BBC Trust use to measure audiences in 2016?


19. Which BBC radio station is most targeted at a mass audience?

 Radio 2 is the most targeted because it covers more and lasts for longer.20. Which BBC radio station is most aimed at a niche audience with high levels of cultural capital?

Radio 1 is the most aimed at a niche audience because of the smaller age gap of their target audience.

How is the BBC Breakfast show reaching, targeting and encouraging audience interaction?

How is the BBC Radio 1 breakfast show reaching, targeting and encouraging audience interaction? 750 words

The BBC have used a variety of techniques to appeal to their audience. The BBC breakfast show plan to engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year old's. This audience is relatively young, the newer generations are more integrated into newer technologies. Stereotypical connotations are notified that radio is dated. This proves a difficult task for the radio station.

Radio 1 has used a strategy to provide stories and topics relevant to their target audience. They are calling it the “trail of breadcrumbs”. The scheme is to analyse their audience by tracking what the audience is interested in through monitoring comments and feedback, the broadcaster can try to stay relevant to younger audiences. Platforms such as YouTube and Twitter have helped BBC Radio 1 connect with its target audience of 15-29 year olds. They are using this scheme to attract people to the radio station through the newer technological platforms such as the internet, video and social media. Using these they can build a reliable strong audience which will in the long run grow due to publicity.

The radio breakfast show helps to entice the audience through various contraptions such as competitions and games that potentially if won or done correctly leads to a significant reward (e.g. a shout out, or tickets to visit somewhere). This concept links to the BBC’s vision to be the most creative organization in the world. The target audience is incorporated alongside with the music choice and genre as the audience that listen enjoy the music and tune back into the vast playlists or remixes.

 They manage to get the audience to return is due to the originality of the show, many factors such as the formal tone, competitions and providing various services such as the radio 1 big weekend - the big festival with live music and special guests-. Various games are played in prime time for the audience to get involved with such as replying to celebs worst reviews, this therefore encourages the audience's opinion which then has a domino effect.

The Breakfast builds a regular audience and interacts with them through consistency. The Radio 1 Breakfast show has a trend formed to regular news, music and personal stories. The news is broadcasted every 30 mins where headlines are discussed for example, Brexit, crimes and healthcare issues. Music is the pinnacle of radio, BBC Radio 1 predominantly play British produced music (53%). This is done due to the regulations of rights to play certain music, also it provides British pride. Often personal stories or scenarios are told by the presenter. For example, Greg James talks about his exercise habits. This provides the audience to connect with the radio station on a more personal and intimate level.

The host of the show has a dedicated role to keep the audience interested and engaged in the show on a regular basis. The Radio 1 breakfast presenter is called Greg James. He is tailored to the target audience of 15-29.  Personal experiences can be shared on topics which can be related to younger audiences, this increases the connectivity between host and audience causing a stronger more consistent audience.

Greg James also has a history of celebrity activity, such as He has hosted BBC festivals, done drive-time, participated in the Gregathlon for children in need, and been a guest appearance in doctor who, Lorraine, celebrity juice and more. James is a very well-known presenter through the BBC and radio and TV and is well-loved by his audience.  

In conclusion, the BBC Radio 1 Breakfast show draws many listeners everyday and is a very successful program. It correctly appeals to its target audience to generate regular innovative program.

Jungle Book- P2 Section A

How does Disney use its advertising and marketing for the Jungle Book to:

• Engage the audience
• How does the audience identify with the film?
• Whats the expectations would the audience have?

Disney is a vertically and horizontally integrated conglomerate

Walt Disney make about 10 films typically- life action remakes, carry on franchise etc

Areas of study:

• Production
• Marketing, Distributing and funding
• Technology and convergence
• Ownership
• Regulation 

Ways ownership impact film production:

1. Adapt story etc to reach larger audience 
2. Better marketing and advertisement 
3. More time spent on production  
4. Disney has a reputation so people will be naturally attracted. 
5. Large social media following allowing easier advertisement.
6. Large companies have access to latest production technology e.g. CGI
7. More synergy e.g. theme parks and convergence availability of the film cross platform plus importantly cross platform marketing. 

Key facts- 2016 Jungle Book

2016-2017- Disney as NUMBER 1 DISTRIBUTOR (£301m UK Theratrical revanue)

Jon Faveau produced and directed - Iron man Series, Avengers etc

$177m Budget to produce film 

Production Strategies:

The Jungle Book was released in 1967 by Walt Disney Productions. It was created at the Walt Disney Studios in California. Disney’s animation studio had been responsible for developing many of the techniques and ways of working that became standard practices of traditional cel animation, pioneering the art of storyboarding and developing the use of the multiplane to create an early 3-D like effect.

Disney’s personal control of the whole studio affected all stages of production and distribution. Disney are vertically integrated. 

2016 Jungle Book trailer

• 2016- dark theme 
• More realistic- dramatic
• Short clips- fast pace
• Intense music
• Famous actors 

Mainstream Film-

• High production value incl. CGI and soundtrack
• Star marketing 
• Wide/saturated distribution by one of The Big Six (not always). Synergy with other blockbusters
• Commercial success
• safe genre, simplistic emotive narrative. 

News Industries Research

1. In the Executive Summary, looking at paragraphs 4 and 5 the overview identifies that: ‘today’s aggregate advertising expenditure and net circulation figures equate to about half of their 2007 value.’ Bullet point why you think this is the case.

Due to increase in technological developments, More people have an easier access to the news etc on their phones, computers and tablets etc. This means that the amount of money made from advertising on printed newspapers is rapidly decreasing as people aren't reading printed newspapers as much as in the past.

2. On page 7, the market structure is analysed using data provided by the ABC. Who are the ABC and why is their data collection so important for newspaper owners and advertisers?

The Audit Bureau of Circulations (UK) is a non profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. 

3. On pages  17-18, paragraph 2.14 the overview identifies the circulation figures of Sunday newspapers. Thinking about your set products and audience consumption, why do you think Sunday newspapers have traditionally sold more copies that their daily counterparts?

The Sunday newspaper will have a higher amount of sales as people wont be working on a Sunday and have the free time to purchase a newspaper and complete the traditional action of reading it.

4.What are the leading broadsheet, tabloid and mid-market tabloids in terms of circulation? What are their daily circulation figures?

The leading broadsheet is Daily telegraph (1101), the leading tabloid is the sun (3417) and the leading mid market is The daily mail (2974).

5. Think about The Guardian and the Daily Mail - describe their position in the marketplace.

The Daily Mail is known as the second most popular newspaper. Despite this, it is the most popular in the mid market region. The guardian is not as popular as the mail, this may be due to the Guardian having a more niche audience.

6. The Guardian is ‘owned by the Scott Trust, a private company whose core purpose is ‘to ensure the financial and editorial independence of The Guardian.’ How can this be linked with the news values of the newspaper?

The Guardian Media group is owned by the Scott Trust, a private company whose core purpose is to ensure the financial and editorial independence of the Guardian, the papers values are to be honest, fair and bring integrity to the reader. The guardian strives to provide the best news it can, this is shown by the £1 billion investment into the newspaper to improve services etc.

7.In terms of digital distribution, what do you think has been more important to the brand identity of national newspapers, the online website or App mobile platforms? Why/How?

I think the App on mobile is most important for a national newspaper as most people will be on their mobiles throughout the day, this is through commuting when reading news is in its prime. With ease of access the newspaper can project itself best on a mobile, This proves why the mobile platform is most important.

8. A lack of ‘trust’ in newspapers is identified. Why do you think this is?

The Uk newspapers appear to be the least trusted in Europe, according to research by the European Broadcasting Union. The survey consists of 1000 members of the public in each of 33 European countries for its Trust in Media report.

9.Who is the offline and online regulator of the newspaper industry and how effective do you think they are in ‘policing’ the industry? (this was one of your assessment questions!)

The Independent Press Standards Organisations are the regulators for most of the Uk's newspapers and magazines.  They make sure that member newspapers and magazines follow the editors code. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. 

10. Look at the following timeline. What’s happened to advertising revenues, why are they important? What other ways have the newspapers industries found to survive? Give examples.

Print display advertising revenue for the national UK newspapers has grown for the first time in more than seven years, according to a new report on ad expenditure. Display ads in national titles saw revenue growth of 1% year on year in the first quarter of 2018, putting it at a total of £152.6m for the period. Within tabloids print display advertising grew by 3% year on year.

Radio Industry Presentation