Music Video analysis- Titanium

Produced by DJ david Guetta
Song written by Sia, Guetta, tuinfort and afrojack
Titanium is a ballad which draws from the genres of home and urban dance
Has enigma code
Supernatural scene and suburban

The song lyrics are about inner strength and not getting knocked down by every day activites.
The music video does not feature Guetta or Sia. Instead it focuses on a young boy, played by actor Ryan Lee, with supernatural powers.

Film video premiered Dec 20 2012
Video was directed by David Wilson. Filmed in Dec 2011

Themes:
Supernatural
Special powers
Puberty affcting body and mind
Inner strength
Standing up for what you believe in
Adults vs Children

Disinct

Setting: Woods, School, House, North american Suburban, winter, empty house, messy.
Themes:Supernatural
Special powers
Puberty affcting body and mind
Inner strength
Standing up for what you believe in
Adults vs Children
Icons: Keys, Teddy bear, Guns, television, torches, hat (scraed), rucksack (small, shows lack of belongings)
Narrataive: Explosive event in school, run, cops at house run, explosion in woods
Characters: Young boy, teacher, cops
Textual analysis:


Frame-
Angle-
Movement-

Costume:
Lighting :
Actors:
Makeup:
Props:
Setting:

Long shot of boy in corridor, lockers suggest the loaction of a school. Confusion is sturuck to viewer as he looks feeble and scared. portrayed as a victim.

Analyis pt2

G- Genre
I- Instruments
L- Lyrics
E- Emotion

Editing acroynm:

S- Screentime
T- transitions
O-order of narative
P- pace
S- sfx (special effects)

Music Video Analysis- Corinne Bailet Rae (Stop where you are)

Corinne Bailey Rae's - Stop where you are (April 2016)

Music background:

Genre- Soul/pop

in 2006 she was predicted to be a hit act.

The song "Stop Where you are" is about being present, stopping and celebrating whats happening at this very moment.

conform and subvert to the sterotype.

DRCAGES- Character analysis

Disibility
Region- Barren, urban enviroment
Class- typically lower class members
Age- younger teenagers, older individuals
Gender- boys and girls
Ethnicity- ethnically diverse
Sexuality- homeless lady presents masculine features.

Setting- urban,

Themes- stereotyping people, stopping where u are, living in the moment, carpe diem

Music Video Introduction

Analysis: Points to discuss

• Camera- FAM
• Mise en scene- CLAMPS

Childish Gambino - This Is America

1.       How is this video commenting on historical, social, cultural and political issues?

Shocked, disgusted and outraged by the historical and contemporary persecution of black people in america

Mesmerising tension between the images and the juxtaposition between the dancing and violence 

2.       What is the role of Glover in the video?

Shown hows american media and culture is, in a flowing way to show the pace of events. 

Country itself doing the killing, continues to smile and dance and not caring about issues. 

3.       How does this promote him as an artist?

Promotion black lives matter, how these cultural tendencies should not carry on. 

4.       In the opening scenes Glover uses grotesque smiles and exaggerated poses, why?

Glover is commentating on the racism in minstrel era. He is achknowledging the dehumanizing, grotesque and cartoonist way black people were portrayed in the video.

5.       Guns vs black lives – what representation is constructed here?

The frequency of shootings shows how popular they are in america. Guns are treated better than back man (gun placed in silk sheet whereas black body is dragged off)

6.       What is the significance of the choir?

To show bringing communities together. Direct reference in 2015 Charleston Choir in which white supremacist Dylaan Roof opened fire in a black church.

7.       Camera pan to black men on mobiles? What is the significance of this?

Instead of helping they are filming it, sharing violence. 

white bandannas portrays white supremacist which muzzle media.

8.       Why the white horse in the background of the frame?

Bible reference.

9.       Juxtaposition of dancing and violence, why?

stereotypical dancing for black people, and stereotypical shootings in these areas. how people happily adopt black culture (dances etc) yet pay no attention to negative issues in the culture

10.   What do the empty cars and burning police car signify?

Riots, lack of police support

11.   What is the significance of 17 seconds of silence?

Tribute to 17 students dead in Parkland, Florida.

12.   What is the intertextual reference in the closing scene?

Acronym's Analysis- example 

Costume- bland, lack of colour in costumes

Lighting- High key lighting, can see all in shot. Ending very dark cannot see people running.

Actors- Dancers, Childish gambino has most camera attention. 

Makeup- simplistic, no makeup 

Props- guns, guitar

Setting- warehouse

Frame- Front view, panning shot, fell setting shown through most of video. 

Angle- 

Movement- elaborate dancing

Video- promotion of audience

Music videos are used to promote artists- their music and fan base. This increases sales and their individual profile. 

Artists typically have most screen time.