P1 Q4 DIRT ASSESSMENT

DIRT ASSESSMENT 4 - GBHS MEDIA STUDIES A LEVEL

Name:                                           Date:

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence

AO2 Apply knowledge and understanding of the theoretical framework of media to:

Analyse media products/Evaluate academic theories/ Make judgements and draw conclusions

Level 3 A-B	·      A comprehensive response to the set question ·      Comprehensive and accurate knowledge and understanding ·      Convincing, perceptive and accurate analysis ·      Convincing, perceptive and accurate evaluation ·      Highly developed and accomplished judgements and conclusions The response demonstrates a highly developed and detailed line of reasoning which is coherent and logically structured. The information presented is entirely relevant and substantiated.
Level 2 C	·      An adequate response to the set question ·      Adequate and generally accurate knowledge and understanding ·      Adequate and generally successful analysis ·      Adequate and generally successful evaluation ·      Adequate and generally well-reasoned judgements and conclusions The response demonstrates a line of reasoning with some structure. The information presented is in the most part relevant and supported by some evidence.
Level 1 D- E	·      A minimal response to the set question ·      Minimal application of knowledge and understanding ·      Analysis is minimal and/or largely descriptive and may not be relevant ·      Evaluation is minimal or brief, and is likely to be largely descriptive ·      Judgements and conclusions, if present, are minimal with limited support ·        Information presented is basic and may be ambiguous or unstructured. The information is supported by limited evidence.

Identify a strength or strengths in your assessment: Identified daily mails characteristics (profit driven) Understood the theory (Curran and Seaton) Knew daily mails opinion and how it is bias Guardians ideologies and open to opinion What are the areas you need to improve? Link theory back to question, and imbed more theory into newspapers actions etc. Evaluate the theory and whether it is useful What do you need to focus on for your next assessment? Finalise the theory, POWER + CONTROL Evaluate the theory and whether it is useful

P1 Q3 DIRT ASSESMENT

ASSESSMENT Q3 NEWS LIAR

GBHS MEDIA STUDIES A LEVEL Reflection

Name:                                           Date:

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence (5)

AO2 Apply knowledge and understanding of the theoretical framework of media to analyse media products (KU) of the theoretical framework of media to:

Analyse media products/ Make judgements and draw conclusions (10)

Q3 Technological advances have created a long term decline in the circulation of national newspapers. Explain how the newspaper industry has responded to these changes. Identify a strength or strengths in your assessment: Knew the technological advancements which had been made. E.g. smartphone/laptop etc What are the areas you need to improve? Include circulation facts Mention the decline in circulation and link to the decrease In paper circulation Mention more characteristics for ‘Not for profit’ and profit maxing newspapers What will you do to improve in your next assessment? Any particular areas or study skills? Revise circulation numbers/ facts for different newspapers How adverts have changed vs print adverts

Q 3

The content below is not prescriptive and all valid points should be credited. It is not expected that responses will include all of the points listed but once again a lot of you have failed to give specific web examples and ways the newspapers are adapting to these changes and the relationship with their audiences. 

AO1:2

Responses will demonstrate knowledge and understanding of contexts of media and their influence on media products and processes including:

·      Some have pay walls DT, Times

· explaining the economics of traditional and online editions of The Guardian and the Daily Mail newspapers (for example, paid for primarily by advertising based on audience number/ demographic as well as direct sales)

· showing the significance of these changes for traditional print editions and online editions and newspaper audiences (e.g. The Guardian focusing on its online content and seeking to develop a donation-based culture; the Mail moving slightly downmarket with clickbait stories hosted on MailOnline; both papers are still seeking to maintain their print editions although these are making a loss)

· explanation of technological convergence and/ or the proliferation of technology and the effect this has had on institutional process and audiences with reference to economic context (for example, The Guardian’s use of email to attract a regular audience; targeted advertising; the need for stories to be published online throughout the day as rolling news) GIVE SPECIFIC EGS

· explaining the economic effect of the decline of traditional print editions, for example, with reference to circulation and yearly sales figures of traditional print versions and the rise of online subscription (neither The Guardian nor the Mail currently operate a paywall, compared to some of their competitors, although there is some debate as to whether this model is sustainable) HOW DOES THE GUARDIAN ASK READERS FOR MONEY?

· explaining the economic implications of how newspapers are in competition for readers and how advertising revenue from the ‘new’ media is vital - GIVE EGS OF ADVERTISERS

· explaining the different platforms used by audiences to access news content from The Guardian and Daily Mail with reference to the growth in online readership (give some numbers) and the impact on how audiences consume news (use of specific social media, websites means many consumers no longer pay for news content). GIVE SPECIFIC EGS. 

Notes

The Guardian raised it’s price to £2.20

What kind of advertising on the Guardian website

Social media DM flipbook, pinterest, snapchat, twitter, Instagram, fb

Guardian subscribe or donate

DM 2013 – almost 4000 million 2018 just over 1 million newspaper sales