How does Disney use its advertising and marketing for the Jungle Book to:
- Engage the audience
- How does the audience identify with the film?
- Whats the expectations would the audience have?
Disney is a vertically and horizontally integrated conglomerate
Walt Disney make about 10 films typically- life action remakes, carry on franchise etc
Areas of study:
Areas of study:
- Production
- Marketing, Distributing and funding
- Technology and convergence
- Ownership
- Regulation
Ways ownership impact film production:
- Adapt story etc to reach larger audience
- Better marketing and advertisement
- More time spent on production
- Disney has a reputation so people will be naturally attracted.
- Large social media following allowing easier advertisement.
- Large companies have access to latest production technology e.g. CGI
- More synergy e.g. theme parks and convergence availability of the film cross platform plus importantly cross platform marketing.
Key facts- 2016 Jungle Book
2016-2017- Disney as NUMBER 1 DISTRIBUTOR (£301m UK Theratrical revanue)
Jon Faveau produced and directed - Iron man Series, Avengers etc
$177m Budget to produce film
Production Strategies:
The Jungle Book was released in
1967 by Walt Disney Productions. It was created at the Walt Disney Studios in
California. Disney’s animation studio had been responsible for developing many
of the techniques and ways of working that became standard practices of
traditional cel animation, pioneering the art of storyboarding and developing
the use of the multiplane to create an early 3-D like effect.
Disney’s personal control of the
whole studio affected all stages of production and distribution. Disney are
vertically integrated.
2016 Jungle Book trailer
- 2016- dark theme
- More realistic- dramatic
- Short clips- fast pace
- Intense music
- Famous actors
Mainstream Film-
- High production value incl. CGI and soundtrack
- Star marketing
- Wide/saturated distribution by one of The Big Six (not always). Synergy with other blockbusters
- Commercial success
- safe genre, simplistic emotive narrative.
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