Old spice ppt

Lucozade ppt

Old Spice Advert

Old Spice Advert

Lucozade Advert

Lucozade sport:

• Gareth Bale is represented as strong and powerful - facial expressions, colour scheme etc.
• Gareth Bale stats - how Lucozade has improved him.
• The drink itself stands out in the bottom right-hand corner of the advert - shows logo - swoosh - direction of flow - Lucozade. Makes people recognise product in reality. 
• In a different league - better than anything else.
• Scientifically proven.
• YES.
• Do you believe?

Background information 

• Created 1927 as Glucozade - meant to give energy to the sick.
• Renamed Lucozade in 1929.
• 1983 rebranded as a sports drink rather than a health drink.
• Lots of sponsorship deals with various sports.
• Lucozade sport is its No1 drink.
• £4 million campaign.
• Agency = Grey London.
• GlaxoSmithKline Consumer Healthcare - owners of Lucozade in January 2013.
• Lucozade sold to Suntory in September 2013 for £1.35 billion.
• Ad stars: Gareth Bale and Alex Oxlade Chamberlain.
• Campaign banned in January 2014 by ASA as it failed to show that it only had benefit during prolonged exercise.

Consumerism - the total value of the soft drinks market in the UK is around £15 billion.
Celebrity culture - capitalising on star appeal/star as commodity.

Advertisment Print Paper 2 section b

Three Adverts to analyse:

• Old Spice
• Lucosade
• Shelter (charity)

What is marketing?

• Create awareness of an issue etc.
• Create interest in the product or issue
• Generate desire to buy or use product. 

The four p's-

1. Price 
2. Production 
3. product
4. placement 

Unique selling point-

marketing involves identifying the USP of median text what makes it sellable


Structural Features Of Adverts:

Copy,  slogan, logo, Central Image, Typography, Brand Identify.

Analysing an Advert:

1. Aim of the print advert
2. denotation and connotation 
3. media language- camera, mise en sence, editing and typography.
4. Representation of males/females
5. Representation of Themes
6. Representation of the brand 
7. Psychology- which humans needs is it satisfying 

Big Issue Similarities and tendencies

• Colourful
• Intertexuality- policitcal, entertainment themes
• Celebs honoured to be featured on Big Issue (typically from a art background)- increases publicity
• Big Issue likes to conflict political issues. 

Magazines

• Political, social and cultural context
• Its a niche magazine outside the commercial mainstream (NOW, Vogue etc)
• Learn 2 big issue front cover. front cover should show they have a national significance (British orientated) and alternative to the mainstream.
• Analysing the front cover CLIFT and CLAMPS and FAM. 

Key Terms

• Circulation- the number of copies a magazine sells 200 mil sales in 2016
• Readership- Not just who buys a magazine but the total number people likely to read it.
• Mass audience- Readership on a very large scale 
• Niche Audience- narrow group of readers with a particular interest
• subscription- where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post.
• Intertextuality- The merging of different types of media. 

Key terms of a magazine:

• Masthead- the title of the magazine
• Plug- text that 'plugs' a feature that will appear inside the music
• Pluff- a story that is given prominence on the cover 
• Cover Star- the 'star' featured on the cover 
• Anchorage Text- text that anchors the main image and gives it context/ meaning 
• Banner- text that runs across the lower section
• Skyline- text the runs across the top of the cover.

Advertising in Magazines 

magazines would not survive without advertisement.

Income from ads account for 70% of magazines income.

Smaller circulation means more ads needed

Figures

Vendors- Made more than £5M 

Similar papers made in 120 countries 

Minecraft Construction task

Minecraft Distribution, Production and circulation

Minecraft Info

Versions of miencaft:

java edition costs £20
bedrockverions (phone) £5
Xbox and Ps4 £15

Crossplay is available for different platfoms to allow increased connectivity

Microsoft bought minecraft and futher mojang

Minecraft Realms:

A private way of playing minecraft with friends, It is a subscription based server.
Not focused for larger public servers but small groups of friends.

How does it work?
24/7 online
10 players allowed a time.

Twitch TV:
Twtich is streaming website that is primarily based around gaming, its horizons with the irl section. Live streamers can earn money.
Twitch is popular due to livestreaming service.

Minecraft has its own twitch channel.

Why is Minecraft so successful?

• Literal sandbox with infinite replayability
• The game is only limited by the confines of your imagination
• Strong community 
• The players creations are minecrafts own marketing campaign
• Its platform agnostic - available to be played on many platforms
• It has been co-opted by children 
  
  
  
  

Minecraft Timeline

Video Games Key Words

video games key words

Platforms -different formats games are available in, such as IOS,PS4, Xbox, Linux

Cross media platforms - games avaialbe on more than one platform

Conglomerate - large media companies that own smaller media companies; i.e. sony

Developer - people or comapines that come up with that concept for the game

Digital distributor - making the game avaialble to audiences e.g. steam

Engine - a system designed for the creation and development of the video game e.g. 'unreal'

PEGI - Pan European Games Information - age rating system for regualtinig video games

Designer - people or companies who bring the concept of the game to life

RPG - Role Playing Games

MMORPG - massively multiplayer onlone role playing games

FPS - first person shooter

Event release - hyped date used heavily in makreting of new games

Triple A games - fifa, COD - an information classification used for video games with the highest development budgets and levels of promotions.

Open World - players free to roam in a virtual game world

DLC - downloadable content

Sandbox - style of a game that allows the user to change the world around them whenever they want

Game Genre

1. RPG
2. Sports
3. Strategy
4. Action/Adventure
5. Construction/Strategy/Building
6. FPS
7. Simulation 
8. Horror
9. Puzzle Solving 
10. Children's