Advertisment Print Paper 2 section b

Three Adverts to analyse:

• Old Spice
• Lucosade
• Shelter (charity)

What is marketing?

• Create awareness of an issue etc.
• Create interest in the product or issue
• Generate desire to buy or use product. 

The four p's-

1. Price 
2. Production 
3. product
4. placement 

Unique selling point-

marketing involves identifying the USP of median text what makes it sellable


Structural Features Of Adverts:

Copy,  slogan, logo, Central Image, Typography, Brand Identify.

Analysing an Advert:

1. Aim of the print advert
2. denotation and connotation 
3. media language- camera, mise en sence, editing and typography.
4. Representation of males/females
5. Representation of Themes
6. Representation of the brand 
7. Psychology- which humans needs is it satisfying