We had to create an advert on a charity supporting the LGBTQ community. Our target audience is teenagers, 13-19 year old's. We see this age category is the most necessary to cover in support for the LGBTQ as lots of bodily changes are occurring and delicate social arrangements delegated by hormones make knowing who you are a difficult and confusing task.
Our charity is called "Power Of Pride" with a slogan of "Show your true colours..."
The charity group consisted of Freddie G, Tilly J, Lily F, Leo B. All members were involved in the editing of the video and audio. Freddie focused on the research. Tilly and lily and Leo focused on the planning and responsibilities. The filming was divided between the whole group.
We didivied our advert into 3 segments of Start, Middle and End. This allowed us to create diversity between moods and present our message of individuality.
Start:
- Slow motion cinematic of a person curled up in a ball, alone in a sub-urban setting, helping to present aloneness.
- Gradual fade of music to help foreshadow the happier ending to our advert.
- Cinematics of people taking fun of the child.
Middle:
- 35% of teens in the LGBT community have planned suicide.
- 25% of the teens in the LGBT community have attempted suicide in the previous years.
- Close up shots of each individual with voice overs added over the clips to ad a serious stage.
- The music is gradually building up to the drop.
End:
- Cinematics of the individual leading the march, then the camera pans out showing the vast squad supporting the individual.
- Everyone is dressed in vibrant colours and a potential use of glitter and flares.
Feedback:
"I really liked the upbringing music and positive atmosphere which is provided"
"The parade sequence sent a distinct message of togetherness"
What went well?
The transitioning and filming went well. Variety of shots gave a in depth perception into our filming skills.
The editing in time with the music provides a good flow between shots.
What can we improved?
Our planning could have been more in depth and given us a better overlook at what out shots are going to look like etc.
What have we learnt?
Better team building skills and communication skills between members of the group. Our editing skills have increased exponentially.
In the Future?
We will be able to edit a lot more swiftly and initial planning can be a lot quicker and more detailed. Overall our future productions will be at a much higher standard and will show even more skills that each member can provide.
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