LANGUAGE
With
reference to the TV drama poster, answer questions 1-3
Q1: How is media language used to create meaning?
With
reference to Media Language – Camera, Mise En Scene, Denotation, Connotation, Layout,
Colour, Text
Q2. Who is the target audience and how do you know?
Q3. What are the various readings and
interpretations of the advert?
(40)
GENRE
Q4:
What is genre? How does the theorist Steve Neale define genre? What codes and conventions are used to
identify genre?
Give examples of media texts to support your answer.
(25)
INDUSTRY
Q5. With reference to the industry you have researched and presented:
·
How far do
you agree with Curran and Seaton's
ideas that media concentration generally limits or inhibits variety,
creativity and quality?
·
How have
advances in technology affected the distribution and consumption of the media
products?
·
How is the
media industry you have studied regulated and are there any areas which you
think may be hard to enforce?
(35)
MARK
SCHEME
Questions
1-3 Media Language (40)
(Comprehensive
28-40, Adequate 18-27, Minimal 1-17, 0 No response or no response worthy of
credit)
·
Comprehensive, detailed and
accurate application of knowledge and understanding of
Media language to analyse source A.
·
Explaining how the media
language fits these conventions, mise en scene to include layout, typography
·
Convincing, perceptive and
accurate analysis of representations in Source A, which consistently provides
logical connections and a good line of reasoning.
·
Reference to Source is detailed
and accurate.
·
Target audience defined by main
character, themes, title of programme, genre, channel 4, Sunday night at 9pm
(school night). Sponsored by Lexus.
Question
4 Genre (25)
(Comprehensive
17-25, Adequate 10-16, Minimal 1-9, 0 No response or no response worthy of
credit)
·
Precise and relevant reference
to Steve Neale’s genre theory – repetition and difference / hybrid
·
Comprehensive, detailed and
accurate application of knowledge and understanding with media examples of
codes and convention of genre (ie. DISTINCT)
Question
5 Industry (35)
(Comprehensive
22-35, Adequate 11-21, Minimal 1-10, 0 No response or no response worthy of credit)
·
A comprehensive response to the
set question.
·
A comprehensive and accurate
knowledge and understanding of the industry studied
·
Answer is supported by detailed
and accurate reference to Curran and Seaton.
·
Clear and precise and balanced
explanation of the impact of digitally convergent media platforms on
production, distribution and consumption
Cameras, editing
techniques, special effects, marketing tricks online, clever campaigns that go
viral, cinemas 3D, super screen, IMAX, 4D, screen X for film for eg
Podcasts, social media,
interactive websites, comments etc
·
Answer is supported by
generally accurate reference to the regulation of industry studied.
DIRT
ASSESSMENT
1A - GBHS MEDIA STUDIES A LEVEL Marksheet
AO1: Demonstrate knowledge and
understanding of the theoretical framework of media and contexts of media and
their influence
AO2 Apply knowledge and
understanding of the theoretical framework of media to:
Analyse media products/Evaluate
academic theories/ Make judgements and draw conclusions
|
Level 3
57+
A/B
|
·
A comprehensive response to
the set question
·
Comprehensive and accurate knowledge and understanding
·
Convincing, perceptive and
accurate analysis
·
Convincing, perceptive and
accurate evaluation
·
Highly developed and
accomplished judgements and conclusions
The response demonstrates a highly developed and
detailed line of reasoning which is coherent and logically structured. The
information presented is entirely relevant and substantiated.
|
|
Level 2
40-56
C/D
|
·
An adequate response to the
set question
·
Adequate and generally accurate
knowledge and understanding
·
Adequate and generally
successful analysis
·
Adequate
and generally successful evaluation
·
Adequate
and generally well-reasoned judgements and conclusions
The response demonstrates a line of reasoning with
some structure. The information presented is in the most part relevant and
supported by some evidence.
|
|
Level 1
Up to 40
D/U
|
·
A minimal response to the set
question
·
Minimal application of
knowledge and understanding
·
Analysis
is minimal and/or largely descriptive and may not be relevant
·
Evaluation
is minimal or brief, and is likely to be largely descriptive
·
Judgements
and conclusions, if present, are minimal with limited support
·
Information presented is basic and may be ambiguous
or unstructured. The information is supported by limited evidence.
|
|
Identify a strength or
strengths in your assessment:
What are the areas you
need to improve?
reference
|
Media
assessment review
29
October 2018
10:13
- East-west
- Communism, prison, punishing, red flag(communism), cold, foreboding, dull colour pallet, army uniform
- Fresh fruit, colourful, capitalism, juxtaposition, lack of social exposure
- Walls connected, represents links between berlin
- Water shed at 9pm- sex, violence and profanity are able to be shown.
Male-
female
Interest
in politics and history
Young
actor= younger audience
- East vs west
Colour
vs dark
Communism
vs capitalism
- Steve Neale
- Genre has to do with forms/codes and conventions
- Hybrid genre e.g. Deadpool
- Not repeating
- Regulated by Ofcom
access everything online
technological advnacments have made it easier to acccess and boosted yet deprived others
few companies control majority of media
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