Representation In LIAR

Representation In LIAR

Dominant ideology
 - stereotypical western world beliefs, media rued by white, middle class, christian straight men.

Definitions:

Stereotypes
- Media industries use stereotypes because the audience will instantly understand them. Think if stereotypes as a 'visual shortcut'. They're repeated so often that we assume they are normal or 'true'.

Archetypes
-This is the 'ultimate' stereotype. E.g. example the white big busted brainless blonde.

Counter type
- A representation that challenges tradition stereotypical associations of groups, people or places.

Representation

- The way in which people, event and ideas are presented to the audience.

- To break it down, the media takes something that is already there and represents it to us in the way that they choose.

-These representations are created by the producers (anyone who makes a media text) of media texts.

- What they choose to present to us is controlled by Gatekeepers... A person or group who chooses what the public see and how they see it.

Who, What, Why, Where

-WHO or what is being represented. Who is the preferred audience for the representation?
-WHAT are they doing? is their activity presented as typical or atypical?
-WHY are they present? What purpose do they serve?
-WHERE?

Acronym

DR CAGES

Disability (physical and mental)
Regional identity
Class
Age
Gender
Ethnicity
Sexuality