The Mail is seperated into 3 sections- Daily mail, Mail on Sunday and online newspaper
Daily Mail target audience-
- Male/Female gender split with a female gender skew (particularly the mail online - see femail) Mainstreamers (psychographics)
- C1, C2, D - The stereotype is middle aged, middle England, aspirational middle class/working class but traditionally British. Again, right wing politically.
- 35+ with significant 55+ print readership (average age 58) but younger online
- Supporters of Brexit (most would have voted)
- And British institutions like the Royal Family
- Daily mail have a large advocate to environmental issues and raise awareness about theses issues well compared to other newspapers
The Guardian News Values and Target Audience:
The Guardian is a suistainable, nonprofit newspaper with the intention of providing key values and morals to benifit the public:
- Openness
- Honesty
- Integrity
- Courage
- Fairness
It became a non profit to boost its funding of journalism.
Target audience:
The Guardian newspaper targets a well-educated, relatively young, predominantly male and liberal audience centered around London. Fifty-two percent of Guardian readers are male, and the average reader age is 44.
Target audience:
The Guardian newspaper targets a well-educated, relatively young, predominantly male and liberal audience centered around London. Fifty-two percent of Guardian readers are male, and the average reader age is 44.
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