The Guardian Case Study

• First published in 1821
• Not profits driven, not a commercial owner - Scott trust
• Hoping to break even this year for the first time ever
• Have reached one million online subscribers this year
• Created a positive actions scheme to encourage ethnic minorities to break down barriers as the decision makers are white male Oxbridge home counties types
• Proud of their Windrush coverage which was initially just one story and then grew to the extent that Amber Rudd had to resign
• Osama Bin Laden wrote a column in the Guardian as a one off
• Wikileaks and Ed Snowden story gained recognition abroad