1. In the Executive Summary, looking at paragraphs 4 and 5 the overview identifies that: ‘today’s aggregate advertising expenditure and net circulation figures equate to about half of their 2007 value.’ Bullet point why you think this is the case.
Due to increase in technological developments, More people have an easier access to the news etc on their phones, computers and tablets etc. This means that the amount of money made from advertising on printed newspapers is rapidly decreasing as people aren't reading printed newspapers as much as in the past.
2. On page 7, the market structure is analysed using data provided by the ABC. Who are the ABC and why is their data collection so important for newspaper owners and advertisers?
The Audit Bureau of Circulations (UK) is a non profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events.
3. On pages 17-18, paragraph 2.14 the overview identifies the circulation figures of Sunday newspapers. Thinking about your set products and audience consumption, why do you think Sunday newspapers have traditionally sold more copies that their daily counterparts?
The Sunday newspaper will have a higher amount of sales as people wont be working on a Sunday and have the free time to purchase a newspaper and complete the traditional action of reading it.
4.What are the leading broadsheet, tabloid and mid-market tabloids in terms of circulation? What are their daily circulation figures?
The leading broadsheet is Daily telegraph (1101), the leading tabloid is the sun (3417) and the leading mid market is The daily mail (2974).
5. Think about The Guardian and the Daily Mail - describe their position in the marketplace.
The Daily Mail is known as the second most popular newspaper. Despite this, it is the most popular in the mid market region. The guardian is not as popular as the mail, this may be due to the Guardian having a more niche audience.
6. The Guardian is ‘owned by the Scott Trust, a private company whose core purpose is ‘to ensure the financial and editorial independence of The Guardian.’ How can this be linked with the news values of the newspaper?
The Guardian Media group is owned by the Scott Trust, a private company whose core purpose is to ensure the financial and editorial independence of the Guardian, the papers values are to be honest, fair and bring integrity to the reader. The guardian strives to provide the best news it can, this is shown by the £1 billion investment into the newspaper to improve services etc.
The Audit Bureau of Circulations (UK) is a non profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events.
3. On pages 17-18, paragraph 2.14 the overview identifies the circulation figures of Sunday newspapers. Thinking about your set products and audience consumption, why do you think Sunday newspapers have traditionally sold more copies that their daily counterparts?
The Sunday newspaper will have a higher amount of sales as people wont be working on a Sunday and have the free time to purchase a newspaper and complete the traditional action of reading it.
4.What are the leading broadsheet, tabloid and mid-market tabloids in terms of circulation? What are their daily circulation figures?
The leading broadsheet is Daily telegraph (1101), the leading tabloid is the sun (3417) and the leading mid market is The daily mail (2974).
5. Think about The Guardian and the Daily Mail - describe their position in the marketplace.
The Daily Mail is known as the second most popular newspaper. Despite this, it is the most popular in the mid market region. The guardian is not as popular as the mail, this may be due to the Guardian having a more niche audience.
6. The Guardian is ‘owned by the Scott Trust, a private company whose core purpose is ‘to ensure the financial and editorial independence of The Guardian.’ How can this be linked with the news values of the newspaper?
The Guardian Media group is owned by the Scott Trust, a private company whose core purpose is to ensure the financial and editorial independence of the Guardian, the papers values are to be honest, fair and bring integrity to the reader. The guardian strives to provide the best news it can, this is shown by the £1 billion investment into the newspaper to improve services etc.
7.In terms of digital distribution, what do you think has been more important to the brand identity of national newspapers, the online website or App mobile platforms? Why/How?
I think the App on mobile is most important for a national newspaper as most people will be on their mobiles throughout the day, this is through commuting when reading news is in its prime. With ease of access the newspaper can project itself best on a mobile, This proves why the mobile platform is most important.
8. A lack of ‘trust’ in newspapers is identified. Why do you think this is?
The Uk newspapers appear to be the least trusted in Europe, according to research by the European Broadcasting Union. The survey consists of 1000 members of the public in each of 33 European countries for its Trust in Media report.
9.Who is the offline and online regulator of the newspaper industry and how effective do you think they are in ‘policing’ the industry? (this was one of your assessment questions!)
The Independent Press Standards Organisations are the regulators for most of the Uk's newspapers and magazines. They make sure that member newspapers and magazines follow the editors code. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press.
10. Look at the following timeline. What’s happened to advertising revenues, why are they important? What other ways have the newspapers industries found to survive? Give examples.
Print display advertising revenue for the national UK newspapers has grown for the first time in more than seven years, according to a new report on ad expenditure. Display ads in national titles saw revenue growth of 1% year on year in the first quarter of 2018, putting it at a total of £152.6m for the period. Within tabloids print display advertising grew by 3% year on year.
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