Analyse how social and cultural contexts can influence advertising
In your answer you must refer to:
- Analyse how social and cultural contexts influence advertising
- Make judgement and reach a conclusion on why they advertise in this way
Charity adverts target specific issues to raise awareness and create emotion and controversial thoughts towards social and cultural contexts. The simple colour scheme allows the powerful message to be carried. The ethnicity of characters have a British/middle eastern origins. This indicates that they do not want to present stereotypes of homelessness. This presents the message that homelessness or housing issues can affect anyone. The smaller printed white text located in the lower section of the advertisement is providing more information onto causes of homelessness. It shows that many events can occur which will leave someone vulnerable to homelessness.
The text and wording provide connotations of emotive language to appeal to sympathetic nature of people. It projects as if any of these issues could affect anyone at any given time. The disbelief shown also supports the sympathetic approach which the advert is striving to achieve. The wording pushes for people to donate.
The close up face shot makes a very powerful statement, the expression of vulnerability and struggle. The weakness shown by the characters generates the viewer to feel empathetic and more willing to donate to the cause. The direct eye contact from the characters creates a personal connection with the viewer and builds tension and gathers the viewers attention fully, staring eyes generate this personal connection. It portrays as if the person shown in the poster is talking directly to the viewer. In effect of this, a lot more awareness and aid will be provided for the charity to help people in need.
"Shelters" logo is well made and a simplistic design with the "h" which has characteristics of a house. This allows the viewers to gather an incite into what the charity ambitions are. It also displays there "genre" of aid onto which they specialise in.
In conclusion, Shelter has successfully achieved to motivate the audience to increase donations and fuel awareness onto people who are homeless or nearing homelessness. It has used techniques as eye contact, a powerful colour scheme and text to do so.
The text and wording provide connotations of emotive language to appeal to sympathetic nature of people. It projects as if any of these issues could affect anyone at any given time. The disbelief shown also supports the sympathetic approach which the advert is striving to achieve. The wording pushes for people to donate.
The close up face shot makes a very powerful statement, the expression of vulnerability and struggle. The weakness shown by the characters generates the viewer to feel empathetic and more willing to donate to the cause. The direct eye contact from the characters creates a personal connection with the viewer and builds tension and gathers the viewers attention fully, staring eyes generate this personal connection. It portrays as if the person shown in the poster is talking directly to the viewer. In effect of this, a lot more awareness and aid will be provided for the charity to help people in need.
"Shelters" logo is well made and a simplistic design with the "h" which has characteristics of a house. This allows the viewers to gather an incite into what the charity ambitions are. It also displays there "genre" of aid onto which they specialise in.
In conclusion, Shelter has successfully achieved to motivate the audience to increase donations and fuel awareness onto people who are homeless or nearing homelessness. It has used techniques as eye contact, a powerful colour scheme and text to do so.
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