Daily Mail website analyse vid

Daily Mail Online vid

Guardian Website analysis:

newspaper revision

• either website or newspaper for Q1 and 2 
• Q1 on representation 
• Q2 language 
• Theorists only on representation and industry
• Revise: Industry: linignstone and lunt, Curran and Seaton, Hesmondhalgh (theroists) 
• Revise Representation: Stuart hall, Bandura, Paul Gilroy, David Gauntlett, Bell Hooks, Judith Butler, Van Zoonen. (Theorists) 

Daily  Mail:

serif text font 

Times etc: 

Sans serif text font

tabloid: sun, daily star, mirror L 

Midmarkets: daily mail (free online) probrexit, daily express

Broardsheet: gruardian L (nonprofit), telegraph (subscription), times (subscription) remain in EU, the independant (subsscriptions)

rest are right wing orientated ( conservatism) 

NEWS VALIES:

C- Continuity/currency -- always running stories (brexit)
U- Unambiguous -- easy to understand and for papers to report on
P- personalisation -- relate to people
P-Proximity-- local area
T- Threshhold-- biggger impact of story
U-Unexpectivness -- natural disaster story
N-Neagtivity-- bad news is more interesting ( if it bleeds it leads)
E-Elite persons -- celebs, royalty, PM etc

Gatekeeping: selection of stories which are allowed into the newspaper this is done by the editor.


Mid markets tabloid characteristics:

• Dont ignore typography
• Mid markets are called black tops 
• Tradional british news values
• Higher ratio of image to text

Daily express/ daily mail- traditional and british= interest in royal and heritage etc. thrive on old britania ways (e.g. memorial). This can be due to there audience who want easier news to read

soft news examples: 

celeb

royalty

socail media 

Hard news expamples:

politics

buisness and economics 

industry and tech

Broardsheet characteristics:

• Higher ratio of text to image 
• narrativecontent split into sections, more hard news and other topics 
• Formal mode of address
• more educated ABC target
• ads more targeted to middle class
• Soft news at the top of paper doesnt distract from main news 
• Guardian considers themselves as experts on arts/ culture 
• Photographic codea/images, juxtaposed with certain stories

Representation in newspapers: 

Objetive: taking th entire story, the full picture

Subjective: image is cut, framed different to perseve a differnt story/ mood 

Conforming: accompanies the sterotype, with the sterotype

Subvert: against the sterotype

Sterotype: the simplified, representation of a person, which are oftern exaggerated

Idealogy:  sterotype on issues and events instead of people. 

Daily mail: aristrocratic family based owned by the daily mail trust, owned by the hamsworth. 

Gaurdiain: not for profit paper. Owned by Scott trust 

old spice viewpoints and idealogies Example answer

Example answer

Explain how viewpoints and ideologies are communicated by the language used in adverts. Refer to Source C (Old spice ad) to support your answer.

Old Spice has been known for its strange, random advertisements in order to show its products. Within the ad for the Bahamas scent, the ad includes the brand's front man Iasiah Mustafa, an ex NFL American footballer. This has been done as he is a representation of manliness, strength and attractiveness. The brand aims to attract both men and women with women being targeted to buy for their man and men targeted to in order to look like the star. Women are targeted through the man's flirty eye contact giving them a direct mode of address connoting confidence. This would attract women to buy for their men so that they could be like him. Similarly men would want to buy the product as they feel it would make them look like him.

The advertisement has a heavy consistent theme of paradise. The ad shows an exotic tropical beach filled with many people having fun. The idyllic scene would attract customers as they would want to be there and have pleasure in wearing the product. The high key lighting of the image connotes a hot and sunny scene.

This advertisement shows that many adverts rely on attracting their audience by showing them what could happen if they wear the product such as becoming attractive. The advert relies on the ideology of patriarchy in order to draw in women who would stereotypically be attracted to Mustafa as he is a representation of the ideal man.

The advert contains ideas of being fresh and new. For example, within the background of the beach there is a chaotic scene of a nautical ship being sunken. This could signify a reference to their previous unsuccessful branding which targeted older, richer men. By showing the ship sinking, it could connote ideas of getting rid of the old and bringing in the new - the Bahamas scent. This shows how adverts like to draw in audiences by showing that they have the newest brand and have more to offer than other brands.

Old Spice differs from other brands in the fact it uses overt persuasive techniques through the use of humour. Within the tag line, it says a statement followed by 'This fact has not been fact-checked.' This would attract audiences as they aren't presented as serious or openly trying to persuade them but are informal and fun. This is further signified by the absurd use of the image which is random that no other company has been seen to do. This could be to make the audience remember the advertisement, therefore are more likely to buy the brand or this could be part of their USP as their advertisements are different and one of a kind.

Music Video analysis- Titanium

Produced by DJ david Guetta
Song written by Sia, Guetta, tuinfort and afrojack
Titanium is a ballad which draws from the genres of home and urban dance
Has enigma code
Supernatural scene and suburban

The song lyrics are about inner strength and not getting knocked down by every day activites.
The music video does not feature Guetta or Sia. Instead it focuses on a young boy, played by actor Ryan Lee, with supernatural powers.

Film video premiered Dec 20 2012
Video was directed by David Wilson. Filmed in Dec 2011

Themes:
Supernatural
Special powers
Puberty affcting body and mind
Inner strength
Standing up for what you believe in
Adults vs Children

Disinct

Setting: Woods, School, House, North american Suburban, winter, empty house, messy.
Themes:Supernatural
Special powers
Puberty affcting body and mind
Inner strength
Standing up for what you believe in
Adults vs Children
Icons: Keys, Teddy bear, Guns, television, torches, hat (scraed), rucksack (small, shows lack of belongings)
Narrataive: Explosive event in school, run, cops at house run, explosion in woods
Characters: Young boy, teacher, cops
Textual analysis:


Frame-
Angle-
Movement-

Costume:
Lighting :
Actors:
Makeup:
Props:
Setting:

Long shot of boy in corridor, lockers suggest the loaction of a school. Confusion is sturuck to viewer as he looks feeble and scared. portrayed as a victim.

Analyis pt2

G- Genre
I- Instruments
L- Lyrics
E- Emotion

Editing acroynm:

S- Screentime
T- transitions
O-order of narative
P- pace
S- sfx (special effects)

Music Video Analysis- Corinne Bailet Rae (Stop where you are)

Corinne Bailey Rae's - Stop where you are (April 2016)

Music background:

Genre- Soul/pop

in 2006 she was predicted to be a hit act.

The song "Stop Where you are" is about being present, stopping and celebrating whats happening at this very moment.

conform and subvert to the sterotype.

DRCAGES- Character analysis

Disibility
Region- Barren, urban enviroment
Class- typically lower class members
Age- younger teenagers, older individuals
Gender- boys and girls
Ethnicity- ethnically diverse
Sexuality- homeless lady presents masculine features.

Setting- urban,

Themes- stereotyping people, stopping where u are, living in the moment, carpe diem

Music Video Introduction

Analysis: Points to discuss

• Camera- FAM
• Mise en scene- CLAMPS

Childish Gambino - This Is America

1.       How is this video commenting on historical, social, cultural and political issues?

Shocked, disgusted and outraged by the historical and contemporary persecution of black people in america

Mesmerising tension between the images and the juxtaposition between the dancing and violence 

2.       What is the role of Glover in the video?

Shown hows american media and culture is, in a flowing way to show the pace of events. 

Country itself doing the killing, continues to smile and dance and not caring about issues. 

3.       How does this promote him as an artist?

Promotion black lives matter, how these cultural tendencies should not carry on. 

4.       In the opening scenes Glover uses grotesque smiles and exaggerated poses, why?

Glover is commentating on the racism in minstrel era. He is achknowledging the dehumanizing, grotesque and cartoonist way black people were portrayed in the video.

5.       Guns vs black lives – what representation is constructed here?

The frequency of shootings shows how popular they are in america. Guns are treated better than back man (gun placed in silk sheet whereas black body is dragged off)

6.       What is the significance of the choir?

To show bringing communities together. Direct reference in 2015 Charleston Choir in which white supremacist Dylaan Roof opened fire in a black church.

7.       Camera pan to black men on mobiles? What is the significance of this?

Instead of helping they are filming it, sharing violence. 

white bandannas portrays white supremacist which muzzle media.

8.       Why the white horse in the background of the frame?

Bible reference.

9.       Juxtaposition of dancing and violence, why?

stereotypical dancing for black people, and stereotypical shootings in these areas. how people happily adopt black culture (dances etc) yet pay no attention to negative issues in the culture

10.   What do the empty cars and burning police car signify?

Riots, lack of police support

11.   What is the significance of 17 seconds of silence?

Tribute to 17 students dead in Parkland, Florida.

12.   What is the intertextual reference in the closing scene?

Acronym's Analysis- example 

Costume- bland, lack of colour in costumes

Lighting- High key lighting, can see all in shot. Ending very dark cannot see people running.

Actors- Dancers, Childish gambino has most camera attention. 

Makeup- simplistic, no makeup 

Props- guns, guitar

Setting- warehouse

Frame- Front view, panning shot, fell setting shown through most of video. 

Angle- 

Movement- elaborate dancing

Video- promotion of audience

Music videos are used to promote artists- their music and fan base. This increases sales and their individual profile. 

Artists typically have most screen time.

Essay: Analyse how social and cultural contexts can influence advertising

Analyse how social and cultural contexts can influence advertising

In your answer you must refer to:

- Analyse how social and cultural contexts influence advertising

- Make judgement and reach a conclusion on why they advertise in this way

Charity adverts target specific issues to raise awareness and create emotion and controversial thoughts towards social and cultural contexts. The simple colour scheme allows the powerful message to be carried. The ethnicity of characters have a British/middle eastern origins. This indicates that they do not want to present stereotypes of homelessness. This presents the message that homelessness or housing issues can affect anyone. The smaller printed white text located in the lower section of the advertisement is providing more information onto causes of homelessness. It shows that many events can occur which will leave someone vulnerable to homelessness.

The text and wording provide connotations of emotive language to appeal to sympathetic nature of people. It projects as if any of these issues could affect anyone at any given time. The disbelief shown also supports the sympathetic approach which the advert is striving to achieve. The wording pushes for people to donate.

The close up face shot makes a very powerful statement, the expression of vulnerability and struggle. The weakness shown by the characters generates the viewer to feel empathetic and more willing to donate to the cause. The direct eye contact from the characters creates a personal connection with the viewer and builds tension and gathers the viewers attention fully, staring eyes generate this personal connection. It portrays as if the person shown in the poster is talking directly to the viewer. In effect of this, a lot more awareness and aid will be provided for the charity to help people in need.

"Shelters" logo is well made and a simplistic design with the "h" which has characteristics of a house. This allows the viewers to gather an incite into what the charity ambitions are. It also displays there "genre" of aid onto which they specialise in.

In conclusion, Shelter has successfully achieved to motivate the audience to increase donations and fuel awareness onto people who are homeless or nearing homelessness. It has used techniques as eye contact, a powerful colour scheme and text to do so.

Charity Campaign ppt

Charity Advertisement Shelter

How to make a charity advert moving?

-empathy
-shocking images
- emotive language and images
-relatiable issue
-recognisable images etc.

Shelter Campaign:

Founded in 1966 in London.
Aims to help people with homelessness and bad housing. Give advice and lobbies government to make changes to improve housing.
Campaign launched in 2011 (ran for 6 weeks from August 21) to encourage people at risk of losing their home to ask for advice earlier.
Main focus of campaign is poster ads, but Facebook and mobile messaging where also used.
The poster campaign initially in four towns identified as hotspots for housing problems.

Campaign was created by Amplify on a pro bono basis.

Purpose:
To campaign
To provide information
Aims:
Raise awareness of homelessness arising in today's society, especially with the recession and current economic climate.

 Advert analysis:
Eyes looking at reader and level, creates relations with viewer. level shot shows equality and that homelessness can strike anyone.

Generic codes and conventions of charity ads:

●The creation of sympathy for the subject of the charity (use of facts and statistics)

●The creation of empathy for the subject of the charity ( use of images - how would you feel if you were in their shoes?)

●Shock – make you feel that you have to contribute to the charitable cause (disturbing images)

●Charity name / logo

●Slogan

●Image of victim maybe isolated

●Sombre mode of address

●Use of colour

●Colour associated with brand

●Web address

●Invitation to interact with company / donate

●Message will be text / image based

Old spice ppt

Lucozade ppt

Old Spice Advert

Old Spice Advert

Lucozade Advert

Lucozade sport:

• Gareth Bale is represented as strong and powerful - facial expressions, colour scheme etc.
• Gareth Bale stats - how Lucozade has improved him.
• The drink itself stands out in the bottom right-hand corner of the advert - shows logo - swoosh - direction of flow - Lucozade. Makes people recognise product in reality. 
• In a different league - better than anything else.
• Scientifically proven.
• YES.
• Do you believe?

Background information 

• Created 1927 as Glucozade - meant to give energy to the sick.
• Renamed Lucozade in 1929.
• 1983 rebranded as a sports drink rather than a health drink.
• Lots of sponsorship deals with various sports.
• Lucozade sport is its No1 drink.
• £4 million campaign.
• Agency = Grey London.
• GlaxoSmithKline Consumer Healthcare - owners of Lucozade in January 2013.
• Lucozade sold to Suntory in September 2013 for £1.35 billion.
• Ad stars: Gareth Bale and Alex Oxlade Chamberlain.
• Campaign banned in January 2014 by ASA as it failed to show that it only had benefit during prolonged exercise.

Consumerism - the total value of the soft drinks market in the UK is around £15 billion.
Celebrity culture - capitalising on star appeal/star as commodity.

Advertisment Print Paper 2 section b

Three Adverts to analyse:

• Old Spice
• Lucosade
• Shelter (charity)

What is marketing?

• Create awareness of an issue etc.
• Create interest in the product or issue
• Generate desire to buy or use product. 

The four p's-

1. Price 
2. Production 
3. product
4. placement 

Unique selling point-

marketing involves identifying the USP of median text what makes it sellable


Structural Features Of Adverts:

Copy,  slogan, logo, Central Image, Typography, Brand Identify.

Analysing an Advert:

1. Aim of the print advert
2. denotation and connotation 
3. media language- camera, mise en sence, editing and typography.
4. Representation of males/females
5. Representation of Themes
6. Representation of the brand 
7. Psychology- which humans needs is it satisfying 

Big Issue Similarities and tendencies

• Colourful
• Intertexuality- policitcal, entertainment themes
• Celebs honoured to be featured on Big Issue (typically from a art background)- increases publicity
• Big Issue likes to conflict political issues. 

Magazines

• Political, social and cultural context
• Its a niche magazine outside the commercial mainstream (NOW, Vogue etc)
• Learn 2 big issue front cover. front cover should show they have a national significance (British orientated) and alternative to the mainstream.
• Analysing the front cover CLIFT and CLAMPS and FAM. 

Key Terms

• Circulation- the number of copies a magazine sells 200 mil sales in 2016
• Readership- Not just who buys a magazine but the total number people likely to read it.
• Mass audience- Readership on a very large scale 
• Niche Audience- narrow group of readers with a particular interest
• subscription- where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post.
• Intertextuality- The merging of different types of media. 

Key terms of a magazine:

• Masthead- the title of the magazine
• Plug- text that 'plugs' a feature that will appear inside the music
• Pluff- a story that is given prominence on the cover 
• Cover Star- the 'star' featured on the cover 
• Anchorage Text- text that anchors the main image and gives it context/ meaning 
• Banner- text that runs across the lower section
• Skyline- text the runs across the top of the cover.

Advertising in Magazines 

magazines would not survive without advertisement.

Income from ads account for 70% of magazines income.

Smaller circulation means more ads needed

Figures

Vendors- Made more than £5M 

Similar papers made in 120 countries 

Minecraft Construction task

Minecraft Distribution, Production and circulation

Minecraft Info

Versions of miencaft:

java edition costs £20
bedrockverions (phone) £5
Xbox and Ps4 £15

Crossplay is available for different platfoms to allow increased connectivity

Microsoft bought minecraft and futher mojang

Minecraft Realms:

A private way of playing minecraft with friends, It is a subscription based server.
Not focused for larger public servers but small groups of friends.

How does it work?
24/7 online
10 players allowed a time.

Twitch TV:
Twtich is streaming website that is primarily based around gaming, its horizons with the irl section. Live streamers can earn money.
Twitch is popular due to livestreaming service.

Minecraft has its own twitch channel.