Audience:
What is an audience?
An audience is who
you’re communicating with through every medium; they’re the spectators watching
in the bleachers, metaphorically speaking. More importantly for businesses, an
audience is a group of potential clients and customers. An audience isn’t only
helpful from a potential sales standpoint though, they also can help a brand immensely if the
relationship is positively mutual. An engaged and enthusiastic audience can
become a brand’s biggest advocate.
Demographic
profiling
A- higher managment, bankers
B- middle managment,
teachers
C1- office
supervisors, nurses
C2- Builders,
plumbers
D- semi skilled,
unskilled manual work
E- Unemployed,
students
Psychographic
profiling
Aspires- determined
to economically climb (age20-25)
Succeeders- Seek
control. Strong goals, confidence, higher managment
Resigned- Seeks
discovery, older people, traditional
Explorers- Seeks ,
traveling, not tied down, younger demographic.
Stugglers - seeks
escape, alienated and disorganised, typically lower demographic
Reformers- Seeks
enlightenment, freedom of restrictions and personal growth. Anti-materialistic
but aware of good taste.
Target audience vs niche audience
Target audience:
A target audience is a specific group of people with shared characteristics who are most likely to be interested in your products or services.
Niche Audience:
A niche audience is a very specific audience catered to a specific hobby or event.
