LIAR
Language
Industry
Audience
Representation
Example
Advert- Champion Commercial
Language- Multiple scene changes (run down sets). Camera follows the movement of the basketball. Basketball is only prop used. Only one actor used. Ambient upbeat music with voice over of actor.
Industry- Champion
Audience- Sporting individuals, people in deprived situations, poor backgrounds etc.
Representation- The main representation is the video is despite any persons background, success can be achieved in many different ways.
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