Text: The term used " Triumphant true story" incites people to watch the film. This "true story" particularly wants to attract older audiences who want an educational experience instead of fantasy which would typically attract a younger audience.
Text: The poster displays text to link to previous movies to create similar trends to attract a similar audience to a previous film. the words " From the academy award winning director of Slumdog Millionaire". This film was reviewed and rated very high so people will naturally gravitate towards similar work of the same director.
Colour: The colour scheme in this poster (reds, oranges, yellows) is used to display the location of where the film is set. The display of a person climbing in the rocks would entice the older generations as a genre of adventure. The adventure can return them to there childish behaviors while retaining the gore and adult like features which are shown in this film.
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