Audience and Demographics

Audience:

What is an audience?

An audience is who you’re communicating with through every medium; they’re the spectators watching in the bleachers, metaphorically speaking. More importantly for businesses, an audience is a group of potential clients and customers. An audience isn’t only helpful from a potential sales standpoint though,  they also can help a brand immensely if the relationship is positively mutual. An engaged and enthusiastic audience can become a brand’s biggest advocate.

Demographic profiling

 A- higher managment, bankers

B- middle managment, teachers

C1- office supervisors, nurses

C2- Builders, plumbers

D- semi skilled, unskilled manual work

E- Unemployed, students

Psychographic profiling

Aspires- determined to economically climb (age20-25)

Succeeders- Seek control. Strong goals, confidence, higher managment

Resigned- Seeks discovery, older people, traditional

Explorers- Seeks , traveling, not tied down, younger demographic.

Stugglers - seeks escape, alienated and disorganised, typically lower demographic

Reformers- Seeks enlightenment, freedom of restrictions and personal growth. Anti-materialistic but aware of good taste.   

Target audience vs niche audience 

Target audience:

A target audience is a specific group of people with shared characteristics who are most likely to be interested in your products or services.

Niche Audience:

A niche audience is a very specific audience catered to a specific hobby or event.